Hi, I'm Matt Gottesman

Welcome to the Niche is You™

First, thank you for coming to my site and this season of my journey… I’ve been writing my whole life, but more publicly these past 10 years.

While I’ve always known I wanted to create something within apparel and products, I hadn’t figured I would intersect my writing until more recently…

Additionally, I wanted to create apparel (and other products) with community at the forefront. No hype, no trends, no permission for us to enter the market… just a group dedicated to our path and answering our calling.

Instead of chasing the world... we're defining it.

Each collection reflects a fusion of contemporary aesthetics and timeless thoughts offering pieces that resonate with your soul and your outward fashion sense.

All other products are dedicated to your individual pursuits in life… your purpose, your art, your goals, your vision… everything you’re here to do.

Thank you for supporting my season while I support yours.


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